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Student Recruitment and Retention
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Attract, engage, and retain students with tailored strategies and powerful support solutions
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Enhance student acquisition and retention with targeted solutions
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In today’s crowded online education landscape, connecting the right learners with the right education programs is critical both for learner success and for the long-term health of the education provider. And student acquisition is only the beginning: Positive outcomes can only be achieved through strong learner retention, support, and service.
At Boundless Learning, we have 30+ years of experience supporting online education programs through initial planning, student acquisition and growth, and ongoing service. Our expert acquisition and support teams create tailored solutions that attract prospective learners and foster long-term engagement — meaning better student recruitment, higher learner retention, and completion outcomes.
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Effective strategies to drive enrollment
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We understand the learner lifecycle — and that starts with learner acquisition. At Boundless Learning, we’ve developed and evolved targeted, data-informed lead generation and recruitment strategies designed to match high-intent, mission-aligned learners with your education programs — and to reach them when they’re at their most engaged.
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Targeted marketing campaigns
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Better targeting leads to better results in lead generation — and better outcomes. We employ proven, data-driven strategies to connect your education programs with the learners who can benefit from them the most and who show real interest and intent. That means finding higher-quality leads who are more likely to convert — and to show persistence throughout your courses and programs.
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Lead nurturing
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Attracting high-quality leads is just the first step. Education can be a big decision, so we use personalized recruitment and communication strategies to engage each prospect on their terms and how they prefer to be contacted. This allows us to gather information, build relationships, mitigate pain points, and ultimately convert the right learners into enrolled students for your programs.
We continue this level of dedicated student service throughout the learner lifecycle, so learners feel supported and confident from application through completion.
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CRM integration
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We have systems in place to streamline communication and track prospects throughout the enrollment funnel — from initial interest through matriculation and beyond. This means we always have a line of communication with prospective learners, so we can provide necessary support and encouragement through the decision-making process.
Our services also are dynamic and adaptable, so our solutions wrap around your currently existing tech stack — whether it’s a CRM, SIS, or LMS — for seamless integration and ease of use.
Our services also are dynamic and adaptable, so our solutions wrap around your currently existing tech stack — whether it’s a CRM, SIS, or LMS — for seamless integration and ease of use.
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Strengthening retention through engagement and support
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Enrollment is only the beginning of the learning journey — and we’re here to help each learner see it through. Strong student retention helps maximize the ROI of online education programs, meaning better outcomes for your organization and your learners alike.
Our strategic focus on streamlining the education experience, resolving challenges, and encouraging persistence drives program success and supports our 95% retention rate.
Our strategic focus on streamlining the education experience, resolving challenges, and encouraging persistence drives program success and supports our 95% retention rate.
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- Personalized communication plans:
We stand out by supporting learners on a dedicated, individualized level, building real human relationships with them and understanding their goals, challenges, and preferences. This approach to student recruitment and learner retention helps us ensure learners receive a personalized experience throughout their education both in the learning environment and during support engagements. - Proactive engagement:
Our support model focuses on proactive engagement through continuous monitoring, personalized interventions to address risks, and outreach to boost persistence. We keep learners motivated and on track, providing a reliable resource if they feel uncertain or disengaged. In 2024, our student success advisors spent an average of 100 minutes per day speaking directly with students and sent more than 30,000 text messages to current and prospective learners. - Data-driven insights:
Everything we do is backed by data and information, including our Learner Lifecycle solutions. Whether we’re running student recruitment and acquisition campaigns focused on attracting intent-aligned learners, identifying at-risk or high-priority learners to encourage student retention, or ensuring a tailored education experience throughout the learner’s journey, we employ data-backed strategies with proven effectiveness.
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Tailored, results-driven solutions
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Education isn’t one-size-fits-all — and that includes student recruitment and retention. At Boundless Learning, we work with your institution to understand your goals and how you hope to serve online learners through your education programs. Then, we design strategic, data-informed campaigns and approaches that align with your values, your ambitions, and your target audience’s expectations.
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Customized approaches
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When we work together, we view our relationship with you as a true partnership. So we tailor our solutions and strategies to your organization’s specific needs, goals, and interests — working within your brand to ensure prospective learners have a seamless, integrated learner journey.
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Comprehensive support
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Benefit from our 30+ years innovating and operating in the online education space with all-inclusive support through every stage of student acquisition and retention. On the back end, we’ll take care of program marketing, initial lead generation, and recruitment campaigns to attract the right learners. Then, we’ll build relationships with each learner through strong support to promote student retention and engagement through program completion.
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Proven results
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We use this approach because it works — and it scales. We’ve launched and supported more than 450 programs around the world, serving learners across more than 150 countries. Today, our strategies of finding high-quality, mission-aligned leads and actively supporting them throughout the learner journey has helped us build an industry-leading 95% retention rate across programs.
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We’re proud to provide a team of expert advisors who are fully committed to putting the learner at the center of everything they do daily. As the students embark on their educational journey, our student success team is with them every step of the way to help them achieve both academic and professional growth.”
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– Darlene Pittman, Senior Director of Global Student Success and Retention Operations for Boundless Learning
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Real impact on recruitment and retention
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Our data-backed, research-informed student acquisition and retention strategies can lead to exceptional outcomes for our partners. Here’s just one example.
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Maryville University: Growth fueled by student acquisition and learner retention
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Maryville University is a small private, non-profit university with a history of pushing boundaries in service of increasing access, support, and innovation in education. We were proud to partner with them in 2011 to bring their suite of nursing programs online.
With our recruitment and retention efforts, Maryville saw record-setting enrollment almost immediately, crucially, the numbers continued to grow as learners chose to see their education through to completion. In fact, just four years later, Maryville celebrated a graduating class of 3,619, more than four times the 811 graduates when the partnership began in 2011. By 2020, Maryville’s enrollment eclipsed 10,000, an increase of well over 150% in less than a decade.
Today, with the foundation and service Boundless Learning helped implement, Maryville continues to be a leader in online education, serving learners in all 50 states and at least 56 countries around the globe. They’ve been listed among the top 5 fastest-growing private, nonprofit universities in the nation for six years running, according to The Chronicle of Higher Education.
With our recruitment and retention efforts, Maryville saw record-setting enrollment almost immediately, crucially, the numbers continued to grow as learners chose to see their education through to completion. In fact, just four years later, Maryville celebrated a graduating class of 3,619, more than four times the 811 graduates when the partnership began in 2011. By 2020, Maryville’s enrollment eclipsed 10,000, an increase of well over 150% in less than a decade.
Today, with the foundation and service Boundless Learning helped implement, Maryville continues to be a leader in online education, serving learners in all 50 states and at least 56 countries around the globe. They’ve been listed among the top 5 fastest-growing private, nonprofit universities in the nation for six years running, according to The Chronicle of Higher Education.
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Ready to boost your student recruitment and retention?
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See how Boundless Learning can provide tailored recruitment, retention, and support solutions that fit your organization’s goals.
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