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Higher Education Marketing

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Leverage data-driven strategies to attract, engage, and retain the right students for your institution
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Boost enrollment with targeted higher education marketing services

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The online learning space is crowded and competitive, with today’s learners having more options than ever to help them achieve their goals.

But with the right approach — and the right partner — you can tap into the wealth of opportunities and high demand to reach quality, mission-aligned learners for your education programs.

Boundless Learning is here to help with strategic, data-informed higher education marketing solutions tailored to your organization’s unique brand needs and expectations.

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Our marketing services are designed to help you:

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Increase acquisition and enrollment, connecting the right learners to your programs at the right time
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Improve engagement, enhancing satisfaction and motivation throughout the learning experience
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Encourage retention and completion, leading to better outcomes for your learners and your organization
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Ready to stand out and attract positive attention with your online education programs? Let's get started.

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Tailored marketing services for every stage of the student journey

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We take an integrated, full-funnel approach to lead generation in education and higher education marketing — one that centers your organization’s brand and USPs while targeting the prospects who can benefit most from your education offerings.

Our expert team operates as a full-service education marketing agency and utilizes strategies designed to reach prospects and engage students throughout the learner journey. Here’s how we can help your organization serve more learners, make a bigger impact, and maximize your ROI.

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Lead generation services

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We use targeted lead-generation strategies designed to attract learners whose goals and interests align with your brand and program offerings. By connecting the right learners with your programs at the right time, we ensure resources are focused on high-quality, high-intent prospects.
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Enrollment optimization

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We use tools, CMS/SIS platforms, and tech-empowered, automated approaches that wrap around your systems and tech stack to streamline the enrollment process.
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Learner engagement

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Acquisition is just step one. We meet learners on their terms and keep them engaged throughout the whole education experience using one-to-one communications, personalized emails, texts, social media campaigns, and events.
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Retention strategies

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Your learners and your organization both see the greatest benefit through retention and completion, so we employ long-term engagement strategies and focus on high-priority or at-risk learners to help ensure they see the whole education journey through.
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Brand positioning and storytelling

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We’re here to help your organization stand out in the sea of sameness by emphasizing what makes your brand and education offerings extraordinary. Our integrated approach to developing campaigns and marketing efforts builds a narrative around your brand while highlighting your values, identity, and unique selling points.
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Using data and analytics to drive student recruitment

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When you choose Boundless Learning as your higher education marketing agency, you get a partner that is obsessed with maximizing results and ROI. We’re never content or complacent with our education marketing services, and we work continually to refine what works and revise what doesn’t.

It starts with data. Our marketing experts understand the power of qualitative and quantitative data, performance analytics, A/B testing, and engagement statistics as tools for iterating on and improving campaigns and strategies.

The goal is to create compelling, brand-aligned messaging that has the biggest impact and generates the most interest from prospects.

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Proven expertise in education marketing

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We’ve been innovating and operating in the online education space for more than 30 years working with regional universities and globally recognized education brands. Today, we serve more than 17,000 learners per year across more than 150 countries.

Partner with Boundless Learning, and we’ll empower your institution with tailored, brand-aligned Learner Lifecycle solutions that center your unique selling points, address your expectations, and capitalize on your position and advantages in the online education space.

With our strategic, data-informed enrollment management services, you can expect to attract the right learners for your program and keep them engaged throughout their learning journey.
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King’s College London have worked with Boundless Learning since 2015, partnering with them to benefit from their student acquisition and student support services across a large distance learning portfolio. They’ve helped to raise the profile of King’s wholly online master’s programmes across the globe and extend the reach of the institution’s education offering, working in close partnership with many of the university’s faculties and central directorates.”
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– Nick Worthington, Executive Director of King’s Digital at King’s College London
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Proven success in higher education marketing

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Our full-service, tailored approach to education marketing is a big part of our success in building engagement and brand loyalty while maximizing outcomes for learners and partners alike.

In fact, targeting high-quality prospects and nurturing high-intent leads has helped us achieve our industry-leading 95% retention rate while empowering partners to grow their brands and expand their impact.

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Case study: Maryville University

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When we partnered with Maryville University, it was a regional brand with big ambitions. Together, we built a campaign — centered on the slogan “Let’s Be Brave Together” — that communicated Maryville’s values, differentiated the university from its competition, and contributed to a notable uptick in search interest and record-setting enrollment jumps nearly every year.

Today, Maryville serves learners in all 50 states and at least 56 countries — a far cry from its regional roots and a testament to its mission. As of 2024, Maryville also has been ranked among the top five fastest-growing private, nonprofit universities in the nation for six years running, according to The Chronicle of Higher Education.

Want to read more about how we helped Maryville build a global brand? Read the full case study.
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Want to learn more about our partner success?

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See how Boundless Learning works with organizations, institutions, and higher education providers like yours to enhance their operations, increase their reach, and build strong relationships.


Read testimonials and more on our Partners page

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Ready to elevate your enrollment strategy?

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See how Boundless Learning can provide tailored education marketing services and solutions that boost your organization’s goals and enhance your brand.
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