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From Regional Respect to
National Recognition

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Maryville University case study
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Overview
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How Maryville University disrupted the online learning space to redefine its place in higher education

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By partnering with Boundless Learning, Maryville University broke the boundaries of physical space to bring high-quality, career-driven education to learners across the globe — more than doubling its total enrollment from 2011 to 2020 and showcasing exceptional elearning at scale.
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AT A GLANCE
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Maryville was listed among top 5 fastest-growing private universities six straight years (2019-2024)
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Graduates saw 98% positive career outcomes
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Enrollees represented all 50 states and at least 56 countries
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Online students account for nearly 6 out of every 10 learners
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THE CHALLENGE
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A need to reach a broader audience and deliver better results

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Maryville University has a history of pushing boundaries in education that dates back more than 150 years — prioritizing high-quality educational offerings and providing better outcomes through access, support, innovation, and technological solutions. With world-class ambition, the St. Louis-based university sought to expand its reach and make world-class education accessible to prospective learners beyond its Missouri backyard.
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THE SOLUTION
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Unprecedented online growth and expansion

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Maryville decided to enter the online learning space, partnering with Boundless Learning.

Together, Maryville and Boundless Learning worked to implement the right plan of action, integrate an effective digital infrastructure, and provide strong learner support. These strategic, tech-empowered higher education solutions and services changed the trajectory of Maryville’s history and enhanced its reputation as a national — even global — education brand.

Starting in 2011, Maryville University and Boundless Learning collaborated to bring its suite of nursing programs online. The partnership included support and services in categories like the following:

  • Market research and strategic insights
  • Enrollment and retention services
  • Learner counseling and support
  • Comprehensive marketing solutions
  • Learning design
  • Robust digital infrastructure and learning management system (LMS)

The next several years brought tremendous growth and record-setting enrollment. From a total headcount below 4,000 in 2011, Maryville University saw counts approaching 7,000 just five years later and eclipsing 10,000 by 2020 — an increase of well over 150% in less than a decade.

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Helping learners complete their journey and achieve success beyond graduation

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To ensure learners received the full benefit of a Maryville education, Boundless Learning’s Research and Insights team helped build efficiency and connect academic offerings to real workforce-aligned outcomes. Meanwhile, the Student Support team provided best-in-class service to address challenges and pain points, helping learners avoid becoming discouraged or losing motivation.

As a result, Boundless Learning’s enrollment and support advisors have maintained high retention rates. In 2024, Maryville University saw a 90% overall retention rate term over term for its online programs, including a 79% retention rate from first to second term.
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On personalized support from application through graduation

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THE OUTCOME
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Serving learners at a global scale

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Maryville University now serves learners nationwide and around the world, helping them achieve their educational and professional goals in 50 states and at least 56 countries. Better yet, they did this without compromising their steadfast commitment to their students.

By partnering with Boundless Learning, Maryville added a devoted, capable support team to help guide online learners throughout their education, overcome unexpected challenges, find preceptors and clinical locations, complete their degrees, and plan for career success.
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Empowering potential together

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Through one unified vision, the partnership between Maryville University and Boundless Learning saw the realization and modernization of Maryville’s 150-year mission to innovate in higher ed and push beyond the traditional paradigm, changing countless lives along the way.

This partnership is one of many through which Boundless Learning has helped universities and organizations empower learners to maximize their potential with high-value, career-focused skills and education.

With expertise across all facets of EdTech, learning design, learner support, enrollment and retention, and marketing, Boundless Learning is equipped to help partners across fields and locations achieve their learning goals on their terms.
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Let’s work together

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Every institution has different ambitions. Tell us what you’re striving to accomplish. And we’ll get there together.
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